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About us
FOGGS was founded with the goal of producing the ultimate, comfortable slipper.
For centuries, slippers have been central to Japanese fashion and culture.From Zories to Getas, Uwabakis to Warajis, the land of the rising sun has produced a slipper perfect for every situation. FOGGS is adding to that legacy with the next generation of ultra-comfortable, multi-functional footwear. By combining an iconic, Japanese-inspired design with the latest 21st-century orthopedic technology, we have created the ultimate sandal — comfortable, durable, and fashionable.
Designed for both the comfort of home and the unpredictability of the outside world, FOGGS slippers have quickly become a regional favorite in Japan. With universal praise from the local footwear market,FOGGS expanded worldwide in 2019. The aim? To bring superior comfort and support to the entire world.
All-day comfort
There are few things we rely on more than our feet, which is why we believe everyone deserves to be able to walk, work and relax in comfort. Studies from the National Institute of Health show that as many as 30% of people suffer from some degree of foot pain. Left unmanaged, the underlying causes of foot pain can spread to affect the ankle, shin, knee, and more. As more studies show, chronic foot pain can severely impact someone’s quality of life, mental health, andperformance at work. Thankfully, preventative measures are effective, and one of the key contributing factors to foot pain is footwear choice.
With this in mind, our purpose was clear: build a slipper that was not only comfortable but also affordable, suitable for all, and designed for every situation. After countless prototypes and endless iterations, we arrived at the FOGGS Classic. Acting as a footbed made of light, squishy foam, the FOGGS Classic strikes the perfect balance between softness, arch support, and impact cushioning.
Since 2014, thousands of customers have been enjoying comfort and pain relief with FOGGS. Our slippers have become staples of Japanese wardrobes, and we are eager to do the same across the globe.
Iconic Japanese Design
Japan has always been famous for its stylish, functional fashion.Japanese designs have always had an impact on the wider fashion world, and its unique design philosophies, such as Shibui (translating to “simplicity”), sit at the heart of the global fashion scene. FOGGS channels this simplicity to deliver a slick and lightweight slipper which adapts to its owner’s needs throughout the day. From early morning walks to late night hangouts with friends, FOGGS are designed to fit seamlessly into any occasion.
The FOGGS Classic is available ina wide range of colors, and in sizes to fit everyone. Each pair bears the same versatile design and ergonomic shape, perfect for wearing at home, at the beach, or on the street. This ubiquity was important for us to create the idea of a flexible lifestyle around FOGGS. Like with slippers in traditional Japanese culture, FOGGS slippers are for everyone, no matter who you are or what you do. FOGGS are for the go-getters, the thrillseekers, and those who cherish fun and seek freedom above all else.
Quality From Toe To Heel
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The FOGGS Classic slipper is made from a high-quality EVA foam, a prime example of our commitment to quality. Because of its foam-plastic hybrid composition, EVA materials are simultaneously tough, heat resistant, and waterproof while remaining naturally soft, bouncy, and responsive. Because of this, they are often used in products where comfort, stability, and performance are crucial, such as yoga mats, protective elbow pads, and medical-grade padding.
We weren’t going to be satisfied until we had created a slipper that met our high standards. Through tireless research and development, we’ve created a slipper worth being proud of. Non-slip, soft to the skin, responsive, supportive, anti-odor, easy-to-wash, and naturally anti-bacterial — with a naturally soft feel and orthopedic shape to boot.
After success at home in Japan, our goal is to deliver the best possible slipper to the world, and that goal starts with you! So pick up your pair of FOGGS Classics and join the comfort revolution today!
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